FoodTech: phenomena and global trends

FoodTech: phenomena and global trends

In recent years, there has been growing interest in the FoodTech sector—a field that combines technology and the food industry. This phenomenon, encompassing a wide range of innovations, from agronomy to food supply, addresses challenges facing modern society, such as resource consumption, healthy eating, and sustainable development. In this article, we will examine the key trends in FoodTech and their impact on the global market.

28.11.2025

The sector addresses global challenges such as resource efficiency, public health, and sustainable development

FoodTech encompasses a variety of technological solutions aimed at optimizing all processes related to the production, processing, distribution, and consumption of food products. This includes not only startups developing new methods of food production but also companies using technology to improve logistics, marketing, and customer interactions. FoodTech represents the intersection of several sectors: agriculture, technology, medicine, and the environment.

FoodTech includes solutions for production, processing, logistics, marketing, and customer interaction

Sustainable production and the reduction of food waste are becoming leading areas of development.

Vertical farming and hydroponics make it possible to produce more food with fewer resources.

One of the most cutting-edge trends in food technology is the drive toward sustainable production and the reduction of food waste. Startups like Too Good To Go offer platforms for selling surplus produce, thereby minimizing food waste. Meanwhile, agricultural companies are adopting vertical farming and hydroponics techniques, allowing them to produce more food in less space and with less resources.

Alternative proteins and plant-based meat are gaining popularity due to their eco-friendliness and consumer demand

With the growing number of people embracing vegetarian and vegan lifestyles, alternative protein sources are becoming increasingly popular. For example, companies like Beyond Meat and Impossible Foods produce plant-based meat substitutes that mimic the taste and texture of real meat. This not only reduces carbon emissions but also appeals to suppliers seeking healthier eating habits.

Digitalization has accelerated after the pandemic: delivery, virtual kitchens, e-commerce, and subscription services have become the norm.

The digitalization of the industry has reached significant heights, especially during the COVID-19 pandemic. Food delivery services like Uber Eats and DoorDash have become a part of consumers' daily lives. Brands have also stepped up their online sales and implemented new technologies, such as virtual kitchens and subscription services that allow customers to receive groceries directly at home.

Personalized nutrition is based on genetic analysis and health data.

Personalized nutrition is another key trend rapidly developing in FoodTech. Using technologies such as genomic testing and health data analysis, companies can offer customized diets. Examples of such services include Nutrigenomics, which analyzes genetic predisposition to disease and provides nutritional recommendations.

FoodTech trends are not only changing the food industry itself but also influencing consumer habits. People are becoming more mindful of their food choices, embracing healthy lifestyles, and seeking sustainable solutions. In response to these changes, companies are adapting, implementing new technologies and approaches, which, in turn, creates new opportunities for startups and accelerates their growth

FoodTech is a dynamically developing sector that is responding to modern challenges such as climate change, resource consumption, and public health. Key trends such as sustainable production, alternative protein sources, digitalization, and personalized nutrition are emerging, highlighting the development of a new direction in the food industry. Amid constant change and innovation, FoodTech continues to capture consumer attention, while also slowing down, opening up new horizons for the future.